Designed to be used in an elementary school setting, but can be adapted for older children. “[K]ids see over 40,000 TV commercials every year [nevermind messages they get from other media]....Kids need to determine which messages are good for them, and know what to do when they’re not! Be a Media Detective! is a fun, empowering program for kids to learn crucial skills of media literacy. A good detective has to look at all the clues and T.H.I.N.K.!” Designed to be used by PTA during a White Ribbon Week, but can be incorporated into classroom teaching and discussions between parents and children at home.